An eCommerce Operations Leader connects people, processes, product data, technology, and business strategy. The role includes improving catalog accuracy, coordinating digital commerce projects, managing platform workflows, setting priorities, resolving operational bottlenecks, and aligning stakeholders. The goal is to build scalable eCommerce operations that improve team performance, product discovery, customer experience, and sustainable online growth.
Stephanie Shipman has nearly eight years of progressive experience in eCommerce operations, digital commerce, product data, catalog strategy, project management, and team leadership. She has led a 15-person marketing and eCommerce team, directed more than 342,000 product additions, supported multi-platform operations, and managed complex initiatives involving business leaders, technical teams, vendors, and operational stakeholders.
Stephanie improves eCommerce operations by identifying process gaps, clarifying ownership, standardizing workflows, improving product data, and creating practical systems teams can follow. Her work includes developing SOPs, implementing quality controls, improving reporting, simplifying product relationships, coordinating platform improvements, and aligning teams around shared priorities. She focuses on solutions that increase accuracy, visibility, productivity, and operational scalability.
Product data and catalog strategy determine how products are structured, described, categorized, connected, and presented across an eCommerce website. This includes SKUs, product attributes, taxonomy, specifications, imagery, parent-child relationships, merchandising, and search filters. A strong catalog strategy helps customers find the correct products while improving data accuracy, search visibility, operational efficiency, and platform performance.
Stephanie begins by defining the business problem, desired outcome, scope, ownership, decision-makers, milestones, dependencies, risks, and success measures. She then converts those details into an actionable project plan and stakeholder brief. Throughout the project, she monitors progress, resolves obstacles, communicates decisions, adjusts priorities, and keeps business and technical teams aligned through completion.
A stakeholder brief is a concise document that explains what a project must accomplish, why it matters, who owns each decision, and what could affect delivery. It typically includes objectives, scope, responsibilities, milestones, risks, dependencies, decisions, and next steps. A clear stakeholder brief reduces confusion, prevents scope drift, supports accountability, and helps executives and project teams make informed decisions.
Stephanie balances work by considering business urgency, project impact, team capacity, individual strengths, dependencies, and existing commitments. She establishes clear priorities, assigns realistic ownership, identifies workload conflicts, and communicates tradeoffs before they become problems. Her people-centered approach supports accountability and strong performance while helping teams avoid unnecessary confusion, constant priority changes, and preventable burnout.
Stephanie has experience with BigCommerce, Magento, WordPress, Acumatica, FileMaker, Convermax, Advanced Excel, Google Workspace, Microsoft Office, Adobe Creative Cloud, Listrak, Freshdesk, and related digital commerce tools. She understands how product information, inventory data, website content, search functionality, reporting, marketing systems, and internal workflows must work together to support effective eCommerce operations.
Accurate product data helps customers find, understand, compare, and confidently purchase the correct products. Improvements to product titles, descriptions, attributes, categories, filters, imagery, and product relationships can reduce confusion and improve search relevance. Stephanie has led product-data initiatives involving SKU standardization, catalog cleanup, product onboarding, data-quality controls, and the restructuring of approximately 91,000 parent-child relationships.
Stephanie is interested in senior-level opportunities in eCommerce operations, digital commerce, product data, catalog management, project or program management, platform operations, and process improvement. She is especially well suited for organizations with complex catalogs, multiple stakeholders, disconnected systems, growing teams, or operational challenges that require clearer structure, stronger communication, and scalable execution.
